With nearly two decades of experience in the casino industry, Simpson most recently served as Barona’s senior vice president of innovation and has been an instrumental part in Barona’s success. Prior to his position as senior vice president of innovation at Barona, Simpson was the executive director of loyalty marketing, where he was responsible for database marketing, casino hosts, guest services, shuttle and bus programs, casino customer room reservations, events and promotions and Barona’s award-winning Club Barona loyalty program. Simpson began his gaming career with an eight-year tenure with Harrah’s Entertainment, developing and honing his skills in gaming operations and casino marketing. He earned his Bachelor of Business Administration with a focus in marketing at Austin Peay State University in Tennessee.
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