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Appointment Sales & Marketing

Lance Miceli has been appointed as Chief Marketing Officer (CMO) at Motel 6/Studio 6

Accor North America
Dallas, TX, United States
Lance Miceli
Motel 6 announces the appointment of Lance Miceli as Chief Marketing Officer for Motel 6/Studio 6. In this role, Miceli will lead all aspects of marketing, branding, sales, distribution, quality and public relations for Motel 6/Studio 6 in the U.S., Canada and Mexico. He will also serve on the Accor North America Executive Committee. An experienced marketing and advertising executive with more than 20 years in the business, Miceli was most recently a principal with the Dallas-based agency The Richards Group, Motel 6’s long-time marketing and branding agency. As Motel 6’s primary contact at the agency, Miceli identified new customer segments and crafted a new brand strategy designed to help the brand expand market share and achieve the highest occupancy levels in the economy segment. With his partnership, Motel 6 has maintained its status as the most recognized brand in economy lodging. Over the course of his career, Miceli has led the development and execution of integrated marketing programs for an array of leading brands, including Atlantis Paradise Island, MGM Mirage CityCenter, Travelocity.com, Alamo Rent a Car, Blue Cross Blue Shield, Arby’s Restaurants, Colt 45, Harrah’s Casinos, and Old Style Beer.
Sales & Marketing USA & Canada United States Dallas
Accor North America
Other

uartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,000 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6 and the upper-upscale Sofitel and upscale Novotel hotel locations in the U.S. and Canada.