Today the Corporation for Travel Promotion named Jim Evans, a longtime leader in the hospitality industry, its first CEO. Evans will be responsible for leading the Corporation's efforts to promote the United States as a travel destination and strengthen the U.S. tourism industry. Each overseas visitor to America spends an average of $4,000 per trip on hotels, restaurants, attractions, retail and other activities.
Evans has decades of experience leading and developing businesses in the travel industry. His experience includes:
President and CEO of Best Western International, one of the world's largest hotel brands with 4,000 hotels in 90 countries and territories, where he developed a new global strategy and business plan focused on marketing and sales and recruited one of the best-recognized management teams in the industry.
CEO of Jenny Craig , where he built a team that led the company to unprecedented growth, improving all key metrics and increasing annual revenue from $120 million to $500 million.
Senior Vice President of Marketing of Hyatt Hotels, where he initiated a new global marketing strategy for one of the world's most prominent hotel brands.
Evans will be formally introduced to the industry and the media at International Pow Wow, the travel industry's premier international marketplace taking place in San Francisco on May 21-25.
Sales & Marketing USA & Canada United States District of Columbia Washington