Most recently, Hagendorf was Founder and Principal of Gallant Media Group, a brand consulting firm specializing in the growth of luxury lifestyle brands via marketing, advertising, media planning and creative, corporate identity, strategic partnerships, events and customer relationship management. There Hagendorf handled a number of high-end clients including the Mandarin Oriental Hotel Group and luxury jeweler Jacob & Co. Prior to the founding of Gallant Media, Hagendorf served as Vice President of Marketing at Audemars Piguet North America, the world’s oldest watch manufacturer still in the hands of its founding families, where she managed all of the brand’s marketing, advertising and public relations strategy for the U.S. and Canadian markets.
During her tenure as Senior Director, Brand Marketing with St. Regis Hotels & Resorts Worldwide, Hagendorf developed and directed the global brand marketing and communications strategies for 12 global St. Regis properties including the openings of San Francisco, Bora Bora and Ft. Lauderdale. Hagendorf began her career as a Director of Marketing and Communications for BMW, where she developed and executed the marketing strategy for its North American flagship center and managed the positioning of BMW and MINI within the New York marketplace, including the re-design and re-launch of the websites for BWM of Manhattan and MINI of Manhattan.
In addition to her M.B.A in Business Administration from Northwestern University’s Kellogg School of Management, Hangendorf also holds a Bachelor of Science from Cornell University in Communications.
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