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Appointment Sales & Marketing

Arabella El Barkouki has been named Director of Sales and Marketing at Le Richemond

Dorchester
Geneva, Switzerland
Arabella El Barkouki
Dorchester Collection is delighted to announce the appointment of Arabella El Barkouki as director of sales and marketing of Le Richemond . With over ten years of experience in the hospitality and hotel industry and as a fluent French speaker, El Barkouki was previously Dorchester Collection's regional sales director for the U.K. Set on the banks of Lake Geneva, Le Richemond joined Dorchester Collection on August 1, 2011. The prestigious 109-room hotel is the company's first third-party management agreement. As regional sales director, El Barkouki was responsible for three regional sales managers in Dorchester Collection and was involved in the implementation of Dorchester Collection's first regional UK office, including reporting systems, sales plans and budgets. She was also part of the team charged with maximizing revenue across all of the collection's nine hotels alongside the hotels' sales teams. El Barkouki's previous experience includes The Hempel hotel, London as senior sales manager and Four Seasons Canary Wharf as director of sales.
Sales & Marketing Europe Switzerland Geneva
Dorchester
Hotel GroupManagement CompanyBrand Owner

The Dorchester Collection is the successor to the Dorchester Group, originally established in 1996 to manage a portfolio of some of the world’s foremost luxury hotels in Europe and the USA. The launch of Dorchester Collection in 2006 signalled a change to the strategic goals of the company. By applying its unrivalled experience and capability in owning and operating some of the world’s great individual hotels, the company’s vision is to...