Joe Crimmins, Vice President and Managing Director of Destination Hotels & Resorts (DH&R), today announced that Jack Schmidt has been appointed to General Manager at The Carolina Inn. Since February 2011, Schmidt was the historic hotel’s Regional Director of Sales and Marketing and also worked in concert with Rizzo Conference Center.
Schmidt secures his first general manager position following more than 30 years of hotel sales and marketing experience. Prior to joining The Carolina Inn team, he was Regional Vice President of Sales and Marketing for DH&R’s Northwest properties from 2006-2011 that included the Suncadia Resort near Seattle, Wash., and Skamania Lodge near Portland, Ore., where he oversaw their sales and marketing efforts.
Before DH&R, Schmidt was the Chief Marketing Officer for Benchmark Hospitality International responsible for the entire company’s direct sales and marketing efforts. He oversaw the company’s enterprise sales and marketing system, all revenue management functions, global distribution, advertising and promotions, public relations, interactive marketing, and customer relationship management programs.