Officials of New Castle Hotels and Resorts, a leading hotel owner, operator and developer, today announced the appointment of Nik Pereira to director of sales (DOS) for the Westin Portland Harborview Hotel, scheduled to open in downtown Portland in Spring 2014. The historic hotel (formerly the Eastland Park Hotel), owned by a joint venture between RockBridge and New Castle Hotels and Resorts, is undergoing an extensive renovation to retain its unique historic qualities while simultaneously transforming to the upper upscale Westin brand. Prior to joining New Castle, Pereira was the account director at the Boston Park Plaza Hotel and Towers. Earlier in his career, he served as senior area sales manager at the Westin & Hilton Providence where he also acted as the hotel’s liaison to the Providence Convention and Visitor’s Bureau. He holds an MBA from Johnson and Wales University and earned his bachelor’s degree from the Welcomgroup Graduate School for Hotel Administration in Manipal, India.