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Appointment Sales & Marketing

Terry Atkins has been named Senior Director of Marketing Communications at Extended Stay America, Inc.

Extended Stay
Charlotte, SC, United States
Terry Atkins
Terry joins Extended Stay America with more than 25 years of experience in marketing, advertising and promotions, serving most recently as senior director of marketing services for the Kellogg Company. Managing an annual budget of $80 million since taking the position in 2010, Atkins led the redesign of Kellogg’s cereal line to improve in-home pantry selection and breakfast table engagement, improved the efficiency and effectiveness of coupon incentive marketing, grew revenue of Kellogg’s Global Licensing program by 28 percent; and developed branded entertainment partnerships with Yahoo!, Cooking Channel and Food Network to effectively reach Moms through their mediums of choice.
Sales & Marketing United States SC Charlotte
Extended Stay
Franchise OrganizationBrand OwnerHotel Group

Extended Stay America is the leading mid-priced extended stay hotel brand family in the US, with more than 650 hotels. Committed to delivering value and genuine goodness to every guest at every location, the Extended Stay America brand family includes Extended Stay America Premier Suites, Extended Stay America Suites, and Extended Stay America Select Suites.