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Appointment Sales & Marketing

Christine Jones has been named Brand Director at Best Western Great Britain

BWH Hotels
York, AZ, United Kingdom
Christine Jones
Christine Jones joins from Macdonald Hotels and Resorts as Brand Director. Previous roles include Group Sales and Marketing Manager for Costley Hotels and Director of Sales for Intercontinental Hotels, where she was the youngest ever Sales Director of the 330 Midland Hotel Manchester. As Head of Brand Jones is tasked with growing the portfolio of independently-owned hotels, with a particular focus on the brand’s recently-created PLUS and PREMIER offering.
Sales & Marketing Europe United Kingdom York
BWH Hotels
Franchise OrganizationBrand OwnerHotel Group

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels . The global network boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.