Murat Cevherioglu has been appointed Director of Sales & Marketing of Pera Palace Hotel, Jumeirah. Prior to joining Jumeirah Group, Murat Cevherioglu held Sales & Marketing positions several hotels in Turkey including Ceylan Intercontinental Istanbul, Hilton Istanbul, the opening of Mövenpick Hotel Istanbul, the opening of W Istanbul, Hillside Su Hotel Antalya and The Grand Tarabya Istanbul. Additionally, he worked for the opening of Mövenpick in Bahrain. A Turkish national with over 15 years’ experience, Murat also holds a BA in Tourism and Hotel Management from Bilkent University in Turkey.