May 30, 2013

Samantha Spurgeon has been appointed as Director of Sales and Marketing at W South Beach Hotel & Residences

Updated January 26, 2015

Spurgeon joins W South Beach from the Westin Maui Resort & Spa and Westin Ka’anapali Ocean Resort Villas where she served as Director of Sales and Marketing. During her tenure in this dual-property role, she was responsible for strategy development and execution as it pertained to group, business and leisure revenue, as well as additional streams from food and beverage, catering and the spa. Additionally, Spurgeon oversaw public relations activity, managed through her Director of Public Relations, and worked closely with the Director of Leisure Sales to enhance overall occupancy and ADR. Prior to joining Westin, Spurgeon lead sales and marketing initiatives for W Los Angeles – Westwood for three years. Overseeing a team of eleven, including eight sales managers covering the entertainment, corporate, leisure, group and catering areas, Spurgeon reorganized the all-suite hotel’s strategies and drove a 17% increase in occupancy and a $3.5 million increase in room revenue. Spurgeon spent two years as the National Account Manager for group and incentive travel with Rank Hotels Limited in London before joining Starwood in 1992. As a Sales Manager at Le Meridien Grosvenor House, Park Lane London, her focus remained on incentive and group travel; she was later named as Director of Incentive and Group Sales for the property. Spurgeon’s career continued to blossom as she moved on to become the Director of Leisure Sales for the incentive and conference markets with Le Meridien Deluxe Hotels London, serving Grosvenor House, Piccadilly and Waldorf. In 1998, Spurgeon joined the corporate team at Le Meridien Hotels & Resorts in New York as Director of Sales for the incentive and conference markets. After five years in the role, she moved back to the property level as the opening Director of Sales and Marketing for St. Regis Resort Temenos Anguilla, and then as the Area Director of Sales and Marketing for St. Regis Bora Bora, Bora Bora Nui Resort & Spa, Sheraton Tahiti, and Sheraton Moorea. Spurgeon received her Higher National Diploma in Business Studies from the Thames Valley University in London. She is currently an active member of the Society of Incentive Travel Executives and Meeting Professionals International.

Samantha Spurgeon is an alumnus of University of West London - London Geller College of Hospitality and Tourism .

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