Advertisement
Appointment Sales & Marketing

Jeff Senior has been promoted to executive vice president and chief marketing officer at FRHI

FRHI
Toronto, Canada
Jeff Senior
FRHI, the parent company of luxury and upper upscale hotel brands Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts, today announced several appointments to its senior leadership team. HSMAI Global Chair and Americas Executive Committee Member, Jeff Senior has been promoted to executive vice president and chief marketing officer. In this newly created role, Senior will be responsible for all FRHI sales and marketing activity including global sales, corporate branding, digital marketing, public relations, marketing partnerships, loyalty marketing, revenue management and analytics. Senior, along with his sales and marketing teams, will also provide guidance, support and direction to the company's regional marketing divisions. Most recently, Senior was FRHI's executive vice president, marketing & sales.
Sales & Marketing USA & Canada Canada Toronto
FRHI
Hotel Group

Three distinct brands, Fairmont, Raffles and Swissôtel, have combined to provide the world's finest accommodations for discerning travelers - giving our customers easier access to more destinations. Elegant accommodations and impeccable service in the world's finest destinations are elements that all of our brands share. However, our three brands also maintain their identities and traditions: Fairmont as a landmark presence integrated into...