June 3, 2014

Alejandro Perez has been promoted to MICE Director at Karisma Hotels and Resorts

Updated January 26, 2015

Perez has been with Karisma Hotels & Resorts for six years. Prior to his promotion, he analyzed sales and marketing research in niche market accounts for the award-winning collection of properties, which encompasses El Dorado Spa Resorts & Hotels, Azul Hotels & Villas, Generations Resorts, and Allure Hotels by Karisma in Negril, Jamaica, Colombia, and Mexico’s Riviera Maya. Officially promoted in January 2014, Perez has taken over the MICE division of Karisma Hotels & Resorts – worth more than $4 million a year – with a primary focus on the U.S. market. Perez will maximize meeting, incentive, conference and exhibition revenue and incremental revenue for supplementary departments such as food and beverage and accommodation sales, which includes 300 plus group rooms and 10 executive conference rooms. In addition, Perez will formulate and execute all sales objectives and action plans, prepare offer letters, secure strategic financial goals and liaise between the sales department and event managers to ensure event revenue opportunities are capitalized. Perez has more than 10 years of experience in customer service, sales and management in the hospitality industry. His background includes management training specific to food and beverage, search engine optimization (SEO), marketing, project management, partner and vendor relations, quality control, sales and market research analytics and reporting. Previously, Perez trained at Four Seasons Doha, Qatar where he served as assistant manager with exposure to different managerial roles revolving around leadership skills and people’s management, as well as experience at Le Meredien Hotel and Spa Resort in Cancun, Mexico and Dolce Chantilly Conference and Resort Hotel in Chantilly, France. Perez earned his B.A. in Business Administration and Hospitality Management at Glion Institute of Higher Education in Bulle, Switzerland and an M.S. in Hospitality Management and Tourism at Florida International University.

Sales & Marketing United States FL Coral Gables