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Appointment Sales & Marketing

Andrew Farrow has been appointed as Director Marketing, Europe at FRHI Hotels & Resorts (FRHI)

FRHI
Zurich, ON, Switzerland
Andrew Farrow
London, 4 June 2014 – FRHI Hotels & Resorts (FRHI), the parent company of Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, has announced the appointment of Andrew Farrow as Director Marketing, Europe. Based in FRHI's regional office in Zurich, Andrew Farrow will be responsible for the execution of marketing communications campaigns as well as leveraging external communication efforts across all of FRHI’s leading hotel brands. Farrow, who is British, brings over 10 years of hotel experience in the marketing field to his new role. He joins FRHI from his most recent position as Director Regional Marketing UK & Ireland, Hilton Worldwide. Andrew has been working for Hilton Worldwide since 2004, where he started as Leisure Marketing Director for UK & Ireland and was promoted to various Regional Marketing positions. Andrew previously held various marketing positions where he was responsible for directing tactical campaigns, creating new partnerships, conceptualising new products and programmes and rolling out incentive programmes. Andrew also has experience in a wide variety of other marketing roles including B2B, B2C, Partnerships, Brand Guardian, Online, Offline, Agency Management and third parties.
Sales & Marketing Europe Switzerland Zurich
FRHI
Hotel Group

Three distinct brands, Fairmont, Raffles and Swissôtel, have combined to provide the world's finest accommodations for discerning travelers - giving our customers easier access to more destinations. Elegant accommodations and impeccable service in the world's finest destinations are elements that all of our brands share. However, our three brands also maintain their identities and traditions: Fairmont as a landmark presence integrated into...