Anthony Peter Slewka has been appointed as Director of Sales & Marketing at Sofitel Legend Metropole Hanoi

Anthony Peter Slewka
Anthony Slewka-Armfelt has directed commercial activity for all Sofitels across Southeast Asia and India since 2008. In 2009, Sofitel regional positions were moved on property where Anthony was positioned in two Sofitel opening projects, first in Phnom Penh and then in Bangkok. In Hanoi, his focus will be trained on a single hotel while he maintains regional sales responsibilities for Sofitel. Slewka-Armfelt’s journey to his current role as a director of sales and marketing proceeded outside the usual channels. While his peers marched from hotel school into sales offices of various brands, Slewka-Armfelt was deployed in many parts of the world as a NATO commander. After more than a decade as a military officer, the Canadian national changed tack and went to work as a commercial consultant on industrial and FMCC projects throughout the Middle East and Africa. He traveled overland on a 45,000-kilometer journey from the Arctic to South Africa on a year-long commercial expedition. In 2003, he shifted gears out of consulting and joined Accor on a hotel complex in Dubai. After five years in the Middle East with Accor, including dual responsibilities as regional director of sales for Middle East countries and a more specific oversight role at the commercial opening of the Sofitel The Palace The Old Town Dubai, he relocated to Southeast Asia and moved into sales for Sofitel Luxury Hotels
Sales & Marketing Asia Pacific Vietnam Hanoi

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.