Helena Egan has been appointed as Director, Industry Relations at TripAdvisor

Helena Egan
In this newly created role, Egan will lead industry relations’ efforts within TripAdvisor for Business, a dedicated division that provides the tourism sector with free marketing tools and resources. Egan will act as a liaison for hospitality trade associations and government organisations, building awareness about the benefits, resources, policies, products and services of TripAdvisor. Egan joined TripAdvisor in 2008 as the first dedicated destination marketing specialist in Europe, covering Europe, the Middle East and Africa. In her five years at the company, her key focus has been building relationships within the destination marketing organisation (DMO) sector and educating the industry on the benefits of leveraging user-generated content. As Director of Industry Relations, Egan will act as an ambassador to the global hospitality sector, opening communication channels with leading trade and tourism associations.
Sales & Marketing Europe United Kingdom London

TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and more than 100 million reviews and opinions covering...