Karim El Asmar ESSEC IMHI 1997 has recently opened Morenito Cantina del Barrío restaurant in Beirut. Morenito is a new concept targeted at offering a latin inspired original culinary experiences and destined for a multi-unit operation in the mid-range F&B sector. Karim is also founder of Neové (Neové is a boutique investment and business development consulting entity) and Hospitality Program Coordinator at Université Saint Joseph in Beirut. Prior to that Karim was co-founder and Managing partner for 7 years of Hodema (a regional consulting company based in Beirut, specialized in the hospitality, restaurant and real estate businesses).