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Appointment General Management

Vijay Bobba has been appointed as Managing Director Asia- Pacific at ADARA

Adara, Inc.
Singapore, Singapore
Vijay Bobba
Vijay has a proven entrepreneurial track record of nurturing new ideas and growing large-scale businesses in complex and dynamic markets. In his new role, Vijay will provide strategic leadership to help grow ADARA’s business in Asia Pacific. He will be responsible for developing and managing data partnerships to drive ADARA’s growth strategy in the region. Most recently, he was the founder and CEO of PAYBACK, India’s largest multi-brand consumer loyalty program. At PAYBACK, Vijay pioneered the concept, launched India’s leading consumer loyalty brand, established more than 80 strategic partnerships, led the company to a market leadership position and its eventual acquisition by Loyalty Partner, an American Express company. Previously, he was a partner at the McKenna Group in Silicon Valley, where he consulted for startups and large global businesses on creating new markets for leading-edge technologies.
General Management Asia Pacific Singapore Singapore
Adara, Inc.
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Adara, the world's largest travel data platform, connects digital advertisers to people who are going places. Adara can reach consumers from the point of consideration to the point of purchase through real-time access to first party data from more than 70 global travel brands. Through its exclusive access, Adara has a rich set of data on over 250 million monthly uniques including access to 5 billion travel searches.