Andrea Irani has been named United Arab Emirates Managing Director at The Hospitality Sales and Marketing Association International (HSMAI)

Andrea Irani
Irani has more than 25 years of experience in hospitality, media events planning and conference management, and, through her role as Account Manager for MCI Middle East's Association Management and Consultancy division, has access to the latest global practices in association growth strategies and product development. Irani's background in the hotel industry includes the Taj Group in Mumbai and the InterContinental Hotel in Dubai. After working in hotels, Irani launched Entertainment Plus Gulf magazine in Gulf News. In addition, she has experience with associations like the UAE Internal Audit Association (IAA), Information Systems Audit and Control Association (ISACA) and Information Technology Governance Assurance Forum (ITGAF). For the UAE Internal Audit Association, Irani developed a website and increased its membership through an aggressive membership retention campaign. Irani is a strategic planner and implementer with demonstrated abilities in conducting special events, devising brand building activities and accelerating the business growth. She has led projects with various companies to develop strategies to maximize distribution, audience, and revenues.
Sales & Marketing Middle East United Arab Emirates Dubai

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.