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Appointment General Management

Lara Beechey has been appointed as General Manager at Holiday Inn London - Bloomsbury

RBH (former Redefine|BDL Hotels)
London, United Kingdom
Lara Beechey
Lara Beechey brings a wealth of experience to her new role as General Manager of Holiday Inn London – Bloomsbury. Her CV lists a number of senior roles at Holiday Inn hotels in Mayfair, Bristol, Reading and Eastleigh, as well as Crowne Plaza Heathrow Airport, over the past 17 years. Prior to being appointed General Manager at Holiday Inn London – Bloomsbury, Lara held the post of South West and Wales Cluster General Manager for Intercontinental Hotels Group. She will be responsible for ensuring the best possible experience for guests at the hotel, while driving revenue generation and building a team of accomplished employees.
General Management Europe United Kingdom London
RBH (former Redefine|BDL Hotels)
Hotel GroupManagement CompanyInvestment CompanyBrand Owner

London-headquartered Redefine|BDL Hotels, which has a portfolio of more than 75 hotels across the UK, will be known as RBH going forward and has a new-look brand to match the streamlined company name. The culmination of more than six months’ work, the new brand has been put in place following rigorous brand research amongst clients, suppliers, property agents and employees.