Sig joins Aloft South Beach with 23 years of experience in the South Florida market, starting in the sales and marketing arena with the Hyatt Regency Miami. After successfully re-launching Sofitel Miami as Associate Director of Sales, he then progressed to Director of Sales & Marketing for the Wyndham Miami Airport where he opened the first IACC-approved executive meeting center in South Florida. After winning Hotel of the Year and the EMC Spirit Awards, he was promoted to Hotel Manager and opened the LEED-certified, IACC approved executive meeting center at the Doubletree Palm Beach Gardens, Florida.
Subsequently, Sig returned to Miami where he joined B Hotels & Resorts, and as General Manager opened b2 Miami Downtown. He then went on to become the Director of Hotel Operations at the new B Ocean Resort.
Sig has a baccalaureate degree in Hospitality Management from his native country, the Dominican Republic, as well as a Master’s Degree in Hospitality and Food Service Management from Florida International University.