Jasmine Cook has been appointed as Director of Public Relations and Communications at Four Seasons Hotel Sydney

Jasmine Cook
A communications and marketing specialist with more than 12 years’ experience, Jasmine will oversee the media relations, digital marketing, advertising, social media, brand compliance and partnership strategies for the five-star hotel and its outlets, including Pei Modern restaurant and Grain bar. Jasmine joins Four Seasons Hotel Sydney from InterContinental Sydney Double Bay, where she was Public Relations and Communications Manager and a key member of the hotel pre-opening team, awarded Best Hotel Opening Commercial Performance of 2015 by IHG. Prior to that Jasmine was a Senior Publicist at Destination NSW. Jasmine launched her career as a journalist for leading business-to-business titles including mice.net magazine, MPA Magazine and Australian Broker. She has since worked in some of Sydney’s leading travel and consumer lifestyle PR agencies, culminating in her appointment as General Manager of boutique Sydney agency, Starr Public Relations in 2012. This year, Jasmine was awarded Communications Associate of the Year at the 2015 HM Awards for Accommodation Excellence. She has also sat on the Media Advisory Panel of the Accommodation Association of Australia (AAOA).
Sales & Marketing Asia Pacific Australia Sydney

Four Seasons Hotels and Resorts is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees – people who share a single...