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Appointment Operations & Strategy

Sasha Taylor has been appointed as Director of Groups & Events at Hotel Cafe Royal

The Set Collection
London, United Kingdom
Sasha Taylor
This month Hotel Café Royal is pleased to announce new appointments to its executive team – Laura Cammarano, Director of Sales; Franziska Lein, Senior Sales Manager – Leisure & MICE; Sasha Taylor, Director of Groups & Events and Andreas Bergfeld, Account Director – Corporate Markets for The Set hotels. July also sees a new position for Rohit Gupta, former Sales Director at Hotel Café Royal, who was appointed Regional Director of Sales, Middle East for The Set hotels. Sasha joins Hotel Café Royal with a number of years in events management and experience within the luxury hotel market. Sasha’s previous roles have included five years on the events team at Claridge’s and more recently at Rosewood London where she was responsible for the development and delivery of social events at the hotel. Sasha has also undertaken event roles at The Dorchester, London and gained international experience with Marriott during her International Hospitality Management degree at Leeds University.
Operations & Strategy Europe United Kingdom London
The Set Collection
Brand OwnerHotel Group

A carefully curated luxury hotel collection, comprising of some of the world’s most exceptional, likeminded, independent hotels and resorts. Being flexible, agile and at the forefront of innovation, we are the primary choice for hotel owners, who seek a market-leading brand affiliation partner that elevates their hotel brand and performance. Capturing the hearts and minds of guests is a value that is shared amongst all of our member hotels...