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Appointment General Management

Simon Farr has been appointed as Chief Executive Officer & Managing Director at Macdonald Aviemore Resort & Aberdeen and Inverness Region Hotels

Macdonald
Aviemore, United Kingdom
Simon Farr
Leading international hotel operator Macdonald Hotels & Resorts has announced the addition of a key member of staff to oversee its portfolio in the North of Scotland. Simon Farr has been appointed to the role of CEO of the Macdonald Aviemore Resort and has also been named as Managing Director of the company’s Aberdeen and Inverness region. In addition to his responsibilities in the Aviemore Resort, nearby Spey Valley Golf & Country Club, Lochanhully Woodland Club at Carrbridge and Loch Rannoch in Perthshire, Mr Farr will also be responsible for Macdonald Norwood Hall (Aberdeen), Macdonald Pittodrie House (Aberdeenshire) and Macdonald Drumossie (Inverness). Mr Farr brings to the region a wealth of experience in senior management roles within the hospitality industry, including De Vere, Jarvis, Thistle Hotels and AccorHotels. During a career spanning three decades, Mr Farr has worked in some of the country’s leading venues including the Regent’s Palace Hotel in London and Wokefield Park in Berkshire. His experience also extends to the international hospitality industry having previously worked as Operations Director for Thistle Hotels in the UK and Asia.
General Management Europe United Kingdom Aviemore
Macdonald
Management CompanyBrand OwnerHotel Group

We're a group of 45 hotels across the UK, each with its own unique style. You see, from countryside to city, every Macdonald Hotel is full of individual charm and strong local character. What's more, from Scotland to the South of England, we're run by real hoteliers who have the genuine passion and the experience to make our service, dining and accommodation the very best it can be.