With 18 years’ experience in the hospitality industry, Safwat began her career at the Conrad Cairo, where she was part of the pre-opening team, and remained with the hotel for eight years.
She then transitioned to the Shangri-La Qariyat Al Beri in Abu Dhabi before joining Emaar, where she held successive positions, including director of F&B marketing for Emaar Hospitality, director of communications for Vida Hotels and Resorts and most recently, heading the marketing division of Emaar entertainment.