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Appointment Operations & Strategy

Stacy Erickson has been appointed as Director of Sales at The Charmant Hotel

Aparium Hotel Group
La Crosse, Wisconsin, United States
Stacy Erickson
The Charmant Hotel, La Crosse, Wisconsin’s only boutique hotel, announces business management expert Stacy Erickson as its new Director of Sales. In addition to managing finances for the Aparium Hotel Group property, Erickson will play an important role overseeing guest relations and focusing The Charmant’s communications to cultivate a warm environment that honors the hotel’s historic setting. Simultaneously methodical and innovative in each of her past positions, Erickson embodies The Charmant Hotel’s commitment to serving both visitors and neighbors with charm and authenticity. The unique combination of her previous positions and experiences contributed to her ability to develop a strong leadership strategy of embracing transparency, trust, and individuality to solve unconventional problems creatively. Striving to foster comfort, camaraderie, and growth among her team, Erickson is a natural and respected leader. Erickson began her career in customer relations with General Mills soon after earning a degree in business management from Minnesota’s St. Cloud State University. There she quickly ascended the ranks from a customer service role to Account Operations Specialist. She continued to engage with Midwestern markets through various analyst and management roles with Gander Mountain Company and Roundy’s Supermarkets, at which her capacity for research and forecasting led to new supply replenishment strategies and web-based systems. In her transition to The Charmant Hotel, Erickson enters the world of hospitality, marking an exciting new phase in her career, one which allows her to handle revenue operations while still interacting and conversing with guests and clients. In addition to her work with The Charmant Hotel, Erickson also operates Stacy Erickson Design, which produces wedding stationery, holiday cards, marketing materials, and more. Stacy’s entrepreneurial spirit is met with warm reception at The Charmant Hotel, as this drive and passion is the cornerstone of all Aparium projects.
Operations & Strategy USA & Canada United States Wisconsin La Crosse
Aparium Hotel Group
Hotel GroupManagement Company

Established in 2012 and led by founder Mario Tricoci, Aparium Hotel Group is a pioneer in the lifestyle hotel industry with individually unique, awe-inspiring, award-winning independent hotels in distinct yet underserved markets across the U.S. Inspired by the concept of “trans-local hospitality” and a desire to provide an important catalyst in the resurgence of many great American cities, Aparium Hotel Group creates memorable stays and...