Hilton has signalled its intention to ramp up its expansion in North Africa with the establishment of a dedicated development office in Casablanca. Building on an active pipeline in the region, which has grown to 15 hotels across Algeria, Egypt, Morocco and Tunisia, Hilton has identified North Africa as a focus area for further growth. Its office is located in Casablanca, the city where it announced its debut hotel earlier this year, Hilton Garden Inn Casablanca Sidi Maarouf.
Having worked within Hilton’s Development team in Dubai, Feras Hasbini takes on responsibility of spearheading Hilton’s growth in North Africa and will now be located in Casablanca.