Industry Update
Appointment30 June 2017

Kimy Chen

Appointed President of Southeast Asia
At Cachet Hotel Group (CHG) in Shanghai, China

Kimy ChenLeading the team is Kimy Chen, President of Southeast Asia. Ms. Chen has helped to grow the CHG brand in greater China, having successfully negotiated the acquisition of JIA Shanghai and other high-profile projects. She grew up as a member of a prominent real estate family, and has enhanced that upbringing with valuable hands-on experience as a sales and marketing associate at Sheraton Taipei and Jumeirah Dubai. Ms. Chen holds a B.A. in Hotel Management from Bond University and a Master’s in Marketing Management from Griffith University in Australia. She is fluent in several languages and is actively involved in philanthropic causes.

Cachet Hotel Group (CHG)

Cachet Hospitality Group (CHG) is a lifestyle hospitality branding and management company with offices in Los Angeles, Shanghai and Bangkok. CHG's mission is to be the leading innovative and socially responsible hospitality company in Asia Pacific and North America, with recent expansions into Cabo San Lucas and New York City.
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Recent Appointments at Cachet Hotel Group (CHG)

Ash Bhasin - General Manager

14 June 2018 — Ash Bhasin, an accomplished hospitality veteran with over two decades of luxury hotel experience, has been named General Manager of Cachet Boutique NYC Hotel. The 105-room lifestyle property looks to Bhasin's extensive experience in the luxury sector with its official debut this summer.
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Muhammad Alan Yuslan - General Manager

13 February 2018 — The Cachet Hospitality Group (CHG) has appointed Muhammad Alan Yuslan as general manager of the newly renovated Cachet Resort Dewa Phuket (Cachet Hotel Group"s second resort property), responsible for the strategic direction, day-to-day operations and guest satisfaction.
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Muhammad Alan Yuslan - General Manager

25 August 2017 — The Cachet Hospitality Group (CHG) has announced the appointment of Muhammad Alan Yuslan to the position of General Manager at Cachet Resort Dewa Phuket. Alan will be responsible for the strategic direction, day to day operations and guest satisfaction of the newly renovated resort.
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