Chris HoldrenCaesars Entertainment has appointed Chris Holdren as CMO, effective Nov. 1. He will join the company’s senior management team and report to President and CEO Mark Frissora. He brings to Caesars more than two decades of diverse marketing experience, including, most recently, serving as CMO of Handy, a high-growth technology start-up. Prior to Handy, he spent more than 15 years at Starwood Hotels & Resorts Worldwide. He previously held roles at The Walt Disney Company where he directed the creation of digital experiences for their properties, and Saban Entertainment where he also produced interactive content and had additional marketing responsibilities.