David Friederich has been appointed as Managing Director at The Whitley

David Friederich
The Whitley – the iconic Luxury Collection® hotel soon to welcome guests in the heart of Atlanta’s urban chic Buckhead neighborhood – proudly announces David Friederich as Managing Director of the upcoming hotel. In this role, Friederich will be responsible for managing the hotel’s day-to-day success and overseeing all operational aspects of the 507-room property, introducing guests to the hotel’s welcoming combination of southern hospitality and chic sophistication. “As we bring The Whitley to life and usher in a new generation for one of Buckhead’s most storied addresses, we’re excited to have David Friederich join our team,” said Gerald Barrack, senior vice president, operations and hotel transitions, HEI Hotels & Resorts. “With more than 20 years of luxury management experience, Friederich’s thorough understanding of, and vision for, the luxury space will help us solidify The Whitley as a truly iconic, sophisticated and hospitable haven in Atlanta.” A seasoned leader and innovator in the hospitality realm, Friederich joins The Whitley after six years with the Kessler Collection, most recently as Corporate Vice President of Operations. Previously, Friederich served as Regional General Manager overseeing The Kessler Collection’s Orlando-area properties, and before that as General Manager for the hotelier’s Grand Bohemian Orlando – one of Condé Nast’s “Top Hotels in Florida.” Prior to his time with the Kessler Collection, Friederich held management and director roles across a number of reputable luxury hotel and resort brands, including Rancho Valencia Resort, La Valencia Hotel, Keowee Springs Lodge and Spa, The Cloister Hotel at Sea Island, The Wigwam Resort and Four Seasons.

David Friederich is an alumnus of Florida International University – Class of 1989.

General Management USA & Canada United States Georgia Atlanta

HEI Hotels & Resorts, headquartered in Norwalk, Conn., is a leading hospitality investment and management company that owns or operates 100+ luxury, upper-upscale and upscale independent and branded hotels and resorts throughout the United States. HEI’s branding partners include Marriott, Hilton, Hyatt, IHG, Choice and Wyndham. The company is renowned for its commitment to its associates under the culture of HEI Loves, its revenue management,...