Alex Alvarez has been appointed as Director of Sales and Marketing at Hyatt Centric Brickell Miami

In his role as Director of Sales & Marketing, Alvarez will lead the hotel"s sales and marketing teams, while working closely with the General Manager to develop and execute sales strategies for groups and events to maximize hotel revenues. He brings more than 17 years of hospitality experience to this position. Previously, Alvarez worked for nine years for Royal Caribbean Cruise Lines and several hospitality companies leading sales strategy, including H ilton Miami Downtown, Hyatt Regency Miami and White Lodging Services.