Dedren Bailey has been appointed as Vice President Of Marketing at Live! Casino & Hotel
In his new role, Mr. Bailey will leverage more than 15 years of experience in the hospitality and gaming industries to increase player development, maximize the casino's profitability and elevate brand awareness throughout the region. He will oversee all aspects of marketing and sponsorships, including advertising, entertainment, loyalty programs, bus marketing, special events and social media. Mr. Bailey will also focus on aligning all casino marketing strategies with the new flagship luxury Live! Hotel, set to open in Spring 2018.
Prior to joining Live! Casino & Hotel, Mr. Bailey worked at Harlow's Casino Resort & Hotel in Mississippias the Director of Marketing, where he successfully led the marketing strategy for the resort's $15 million renovation and expansion, and increased revenue with the creation of the property's first tiered loyalty rewards program. Before that, he worked for Pinnacle Entertainment properties in Louisiana as the Advertising & Entertainment Supervisor for Boomtown Casino & Hotel, and as an Entertainment & Promotions team member for the L'Auberge du Lac Casino & Hotel.