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Appointment General Management

Alexander Schneider has been appointed as Vice President at Nikki Beach Hotels & Resorts EMEA

Nikki Beach Hospitality Group
Dubai, FL, United Arab Emirates
Alexander Schneider
Alexander Schneider will serve as Vice President of Nikki Beach Hotels & Resorts in Europe and the Middle East. Alexander Schneider has been working with the brand since April 2016, leading the opening of Nikki Beach Resort & Spa Dubai, a project that broke the mold of existing resort concepts in the Middle East. Within six months of opening, this resort ranked in the top 10 of all luxury resorts in Dubai. Proof of the strength of the Nikki Beach brand worldwide, the location's restaurant and beach club revenues equal room revenues, which is remarkable in the market.
General Management Middle East United Arab Emirates Dubai
Nikki Beach Hospitality Group
Management CompanyBrand OwnerHotel Group

Established by entrepreneurs Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its collection of Nikki Beach properties including 11 iconic beach clubs, five resorts, residences, dining concepts, and pop-ups as well as the group’s new restaurant concept, Lucia.