Aida Rashid has been appointed as Director of Business Development at Hard Rock Hotel Desaru Coast

Aida has more than 25 years of experience in the hospitality industry. She possesses a solid track record in Sales & Marketing, having worked with the renowned Shangri-La Hotel & Resorts and serving as the National Director of Sales & Marketing. Aida was involved in 6 renovation projects with the Golden Sands Resort and Shangri-La's Rasa Sayang Resort & Spa (including the pre-opening of Shangri-La's Rasa Sayang Resort & Spa and Shangri-La Villingili Resort & Spa, Maldives). Her most notable achievement was the restructuring and development of strategies to drive hotel sales and the action implementation to achieve budget and goals. Prior to her appointment with Hard Rock Hotel Desaru Coast, Aida was the Group Director of Sales & Marketing for Impiana Hotel Resort Management. Her appointment with the Hard Rock Hotel Desaru Coast will see her leading various departments such as e-commerce, revenue management, digital marketing and sales.