Adrian François has been appointed as director of Franchise Sales & Development at Radisson Hotel Group

Adrian François also joins the team in a consultant capacity as director of Franchise Sales & Development. François will focus on growing Radisson Hotel Group's portfolio in South America specifically targeting Brazil, Bolivia, Chile, Argentina, Paraguay and Uruguay. He will be based in Rio de Janeiro, Brazil. François has a strong sales and development background working for several hospitality companies in Latin America. Most recently, he served as director of Sales & Development for L.E. Hotels, where he planned and executed sales strategies to increase the company's growth in Latin America. He also served as director of Sales & Business Development for a company that develops and implements integrated systems for corporate hospitality and held a sales and marketing role at Nikki Beach Hotels & Resorts.