Ajeet K. Anand has been appointed as Vice President, Sales and Marketing at Pacific Hospitality Group, Inc. (PHG)

Anand will lead the sales and marketing initiatives for the group's portfolio of 11 properties as well as oversee the hospitality company's dedicated sales and marketing team in her role as Vice President, Sales and Marketing. Prior to joining PHG, Anand was Senior Vice President, Global Marketing for emerging hospitality brand Cachet Hospitality where she assisted with the development of a growing management team and established the brand's marketing discipline focused on driving lead generation. In a previous role as Senior Director, Sales Innovation at Wyndham Hotel Group / Dolce Hotels & Resorts, she enabled the brand's global sales organization to achieve $800 million in annual revenue by conceptualizing and developing a multifaceted plan. Before Dolce, Anand served on the sale operations and strategy team at Starwood Hotels & Resorts Worldwide where she developed an account profitability model that addressed rising sales costs and market uncertainties. Anand received her MBA from Georgetown University and Bachelor of Arts degree from American University in Washington D.C.