Nicole Hendrix has been appointed as General Manager at Aliz Hotel Times Square

Managed by 25-year hospitality veteran Nicole Hendrix, and award-winning and nationally recognized Management Company, Crescent Hotels & Resorts, Aliz Hotel Times Square will debut this fall at one of the most iconic intersections in NYC.

Nicole Hendrix

Joining as General Manager for the property, Hendrix will be an integral part of the Aliz management team. Her strengths in generating new strategies for operational productivity and developing talent allows for the hotel's guest-centric philosophy to flourish. Hendrix has a unique understanding of core hospitality standards while elevating and accomplishing brand goals. Having advanced her career contributing to different hospitality leaders such as Kimpton Hotels, Marriott and Hilton, Hendrix will bring a seasoned and unique perspective to this new modern lifestyle property.

General Management USA & Canada United States New York New York

Crescent Hotels & Resorts is an award-winning, nationally recognized, operator of hotels and resorts with over 120 properties in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, and Hyatt. Crescent also operates a collection of independent and lifestyle properties under the Latitudes Collection umbrella.