Serdar Kutucu has been appointed as Chief Operating Officer at Design Hotels

As Chief Operating Officer (COO), Serdar Kutucu is now working closely with Peter to further drive innovation and building an engaged community of well-experienced travelers. Over the past 10 years, Serdar has played a pivotal role in shaping the company's fine collection of more than 300 privately owned member hotels. In 2014, he took leadership of the distinctive Design Hotels™ Brand as Vice President Brand, Marketing & Communication, and in 2017, as Executive Vice President Brand & Strategy, aligning the company's brand ideation with its expanding vision to create original, meaningful hospitality experiences. Serdar, who holds a Master's Degree in International Business Administration from the University of Vienna, brings the fundamentals and the creativity to further drive innovation and consolidate internal processes while conveying the company culture and positioning Design Hotels™ as one of the most sophisticated brands in the industry.