Joined TripAdvisor as President of the hotels business unit
Soni will report to Stephen Kaufer, TripAdvisor president and CEO, and will focus on building a future-focused strategy to ensure TripAdvisor's continued growth and profitability in a rapidly shifting, increasingly complex and competitive global landscape.
Most recently, Soni served as senior vice president, global e-commerce of the Consumer Products Division at the Walt Disney Company. In 2016, Soni took over Disney's e-commerce unit and proceeded to quickly turn the business around to deliver sustained double-digit growth in revenue and gross profit. This transformation centered around several strategic initiatives and yielded significant gains in traffic and conversion.
Prior to Disney, Soni led the Online and Global Digital Marketing teams at Tesla Motors where she helped launch the Model 3 to deliver the biggest week of any product launch ever ($14B in implied future sales on 300K+ reservations1). Soni has also had successful leadership roles at both Gilt Groupe and McKinsey & Company.