Robert Mellwig

sbe, a leading international hospitality group that develops, manages and operates award-winning global hospitality brands, announced today the appointment of industry veteran Robert Mellwig as Chief Culture Officer. He will be based out of the sbe New York global headquarters and will oversee the company culture and human resources functions. Mellwig will play a pivotal role in the ongoing integration process with Accor. Attracting this talented team member onboard reinforces sbe's position as one of the most relevant players in the hospitality market today.

Mellwig most recently served as Senior Vice President, of Really Cool People (HR) over the past 15 years with Two Roads Hospitality (formerly Destination Hotels and Resorts) and their parent real estate company, Lowe. Mellwig has an extensive background in HR in the hotel industry inclusive of progressive roles in the field and home office with W Hotels, Starwood Hotels and Resorts, Hilton and 90+ hotels globally. Mellwig is poised to drive a positive and thriving company culture at sbe that will catapult the team to unprecedented collaboration and success.