Bonn Krongsak Paramacharoenroj has been named Associate Director of Business Development – Southeast Asia at Yoo in Bangkok, Thailand

Khun Bonn holds a Bachelor's degree in Real Estate Finance & Revenue Management from the Glion Institute of Higher Education in Switzerland. Following his graduation, he oversaw the development of two restaurants and two boutique hotels in Thailand, before joining Asia's leading real estate and hospitality consultancy, C9 Hotelworks, where he worked closely with Bill Barnett, the company's founder and Managing Director, on various consulting assignments for leading property developers and international hotel brands. With extensive expertise in the hotel and branded residence sectors, he will now be tasked with driving the expansion of YOO across Southeast Asia.