Colleen Beck has been appointed as Director of Sales and Marketing at Westin Tampa Bay

As Director of Sales and Marketing for Westin Tampa Bay, Beck brings more than 25 years of hospitality experience to the team, most of which were spent working locally in Florida. She will be responsible for driving the sales and marketing strategies for the 244-room hotel. Creative and results-oriented, Beck's skills in forecasting, budgeting, revenue control, P&L management and performance measurement stem from her previous years in leadership and director roles at various hotels including The Westshore Grand Tribute Portfolio Hotel, Hilton Tampa Bay Airport Westshore, Sheraton Suites Westshore and more.