Jeff Zidell has been appointed as Senior Vice President and Customer Experience Officer at RoomIt by CWT in Chicago - IL, USA

Jeff joins RoomIt via startup CorePoint Lodging, where he was Senior Vice President, Asset Management. Prior to that, he spent nearly a decade with Hyatt Hotels, where he was SVP, Loyalty Marketing and Partnerships. His multi-industry background within highly competitive industries and rapidly evolving markets, position him well to lead RoomIt across all channels (Online Booking Tools, CWT TMC & RoomIt channels), and head up RoomIt's user experience, marketing and public relations groups. He reports to Dave Falter, President, RoomIt by CWT.