Ellen Zfaney has been appointed as Vice President, Supply Strategy and Innovation at RoomIt by CWT in Chicago - IL, USA

Ellen joins RoomIt from Expedia, where she was Head of Global Strategic Partnerships for over three years. Prior to that, she was Vice President, Americas Partnerships, Orbitz Partner Network (OPN) at Orbitz Worldwide for almost 11 years. Her RoomIt responsibility will see her lead the market management organization and the newly-created sales effectiveness global supply group. Ellen's focus will be on positioning RoomIt's hotel strategy and driving innovation in hotel supply channels to drive better customer experience. She will report to Shannon Hyland, Senior Vice President of Global Supply, RoomIt by CWT.