Dane Cheng has been appointed as Executive Director at Hong Kong Tourism Board
Based at HKTB's head office in Hong Kong, Cheng will spearhead the development of the HKTB's strategic direction, guiding the organization to emerging tourism trends with effective strategies, and strengthening partnerships with different stakeholders. Working closely with the Tourism Commission of the Hong Kong SAR Government and members of tourism-related sectors and organisations, Cheng will oversee the development and promotion of the Hong Kong tourism brand to visitors from around the world.
Cheng has considerable experience in marketing and management in the tourism industry with more than 30 years of experience. Prior to joining the HKTB, Cheng was an executive director of Hang Lung Properties overseeing the group's service delivery, including property services, customer experience and digital transformation. Previously, Cheng held senior positions at Cathay Pacific Airways head office as well as various regions where he was director of sales and marketing overseeing the group's worldwide passenger businesses. Cheng is a graduate of the Chinese University of Hong Kong.