Lori Adis has been appointed as Director of Sales at Highline

Adis, a sales leader for more than 20 years in the ski industry, most recently was the director of sales and marketing at Winter Park Mountain Lodge in Winter Park, Colo. There, her role included overall management of all group, travel agent, leisure, and e-commerce business as well as marketing initiatives. Adis' previous positions also include a regional market manager for BookingPal, a cloud based technology company within the vacation rental, resort, and hotel market; director of sales and marketing at Tivoli Lodge Vail, where she exceeded revenue goals for five consecutive years, increased the property's group revenue by 65% in five years and helped to increase overall property revenue by 54% in five years. Adis has also held various sales manager positions with Beaver Run Resort & Conference Center, Ski.com and Intrawest.