Monica Dickenson has been appointed as Senior Director of the newly-created Global SMM Center of Excellence (COE) at CWT in America
Under Monica's direction, the SMM COE will support the entire global M&E organization to ensure advancement by county/region, continued wins with clients that are striving for SMM success, and providing thought leadership in the industry through public speaking engagements, authoring best practices pieces, and sharing information on advanced SMM principles.
Prior to joining CWT, Monica served as Head of Global Meetings and Events at Shire. She also previously worked with Amex GBT, where she led venue sourcing and supplier contract management strategy, and at BCD, where she worked with global clients on their strategic meetings management strategy.