Sam Riches has been appointed as Director of Sales & Marketing at Nobu Hotel London Portman Square

Sam Riches joins Nobu Hotel London Portman Square as Director of Sales & Marketing. He brings to the role a wealth of experience and a strong understanding of the luxury lifestyle space, having worked in senior management roles for luxury hotel groups such as EDITION Hotels, Bvlgari Hotels & Resorts and The Curtain Hotel & Members Club.