Michele Leyden has been appointed Director of Sales at Plunge Beach Resort
Plunge Beach Resort has announced the appointment of Michele Leyden as Director of Sales at the stylish, laidback retreat located on the shores of the Atlantic Ocean. With over three decades of hotel industry experience - more than 20 years of which is in Florida alone - Leyden is responsible for planning and directing sales force activities to maximize profit from all segments of the market.
Leyden joins Plunge Beach Resort from PHM Management, Inc. where she served on the task force as director of sales for the past year prospecting, negotiating and executing group room sales to drive revenue. Previously, Leyden served as director of sales at Hyatt House in White Plains, New York where she was responsible for top line revenue, following budget guidelines, forecasting for ownership and solidifying new business opportunities. Additional leadership roles throughout her career in hospitality have included event consultant at Paragon Events, Inc. in Delray Beach, FL.; senior sales manager at Crowne Plaza Hollywood Beach, FL.; marketing and events manager and human resources manager at Azopharma Product Development Group in Hollywood, FL.; hotel sales manager at Pier 66 Resort and Spa, Bahia Mar Beach Resort and Yachting Center in Fort Lauderdale, FL.; and sales service manager at Royal Caribbean Cruises International in Miami, FL.
Leyden received her bachelor's degree in hospitality tourism from Baruch College in New York City, NY. She has been an active and involved professional throughout her career, with board memberships in many industry organizations including Meeting Professionals International (MPI) where she was the recipient of the "Supplier of the Year" Award and the "Rising Star" Award in the MPI South Florida division.
As she assumes her new role as director of sales at Plunge Beach Resort, Leyden will be responsible for targeting, soliciting and cultivating business within the transient leisure market segment, with efforts directed toward building business relationships with key consortia and Plunge Beach Resort partners securing room, suite and beach bungalow revenue. Leyden will also oversee all beach wedding and small meeting bookings.
