Sophie Toh has been appointed Group Director at PRCO Ltd
PRCo Group, one of the world's largest privately-owned communications firms, has announced Sophie Toh as Group Director.
A PRWeek 'One to Watch' and 'Significant Hire', Sophie started her career in London, gaining experience within a series of boutique luxury PR agencies and working with some of the world's leading lifestyle brands. In 2009, Sophie moved to the United Arab Emirates, which led her to found TOH in 2011, which she grew into an award-winning consumer agency, with a team of over 30 communications specialists. The agency is proud to represent a roster of high-profile clients including Airbnb, Ferrari, Five Guys, Harvey Nichols Dubai, Monte-Carlo SBM, Patek Philippe, Savills Middle East, VIACOM and Value Retail.
PRCo's acquisition of TOH late last year has resulted in a global network of over 100 communications professionals, offering best-in-class consumer and lifestyle campaigns to a world-class client portfolio across offices in London, Dubai, Hong Kong, Milan, Moscow, Munich and Shanghai.
As Group Director, Sophie will have oversight of the London office, supported by Olivia Rutland, overseeing the Real Estate side of the business and Sarah Fisher, overseeing the Travel teams. The Group's London office has long represented some of the most prestigious hospitality brands, including Four Seasons Hotels and Resorts for over 25 years, and launched some of the world's finest real estate developments including 432 Park Avenue and Chelsea Barracks.
